We are easing into summer and the holiday weekend with our annual word cloud. 

Evaluation and effectiveness are new terms that popped into the top ten this year, along with economic development, business and incentives. We have also maintained our focus on communities, goals and analysis.

Our main objective at Smart Incentives is to see that incentives are deployed thoughtfully to achieve community-wide economic goals. 

To this end, in the coming year we plan to continue to emphasize the four elements of our 4×4 framework – data, analysis, transparency and accountability – while continuing to offer guidance for effective and responsible incentive use.